香水biz ブログ

( 香水工場の日常 )

LVMH vs eBay フェイク訴訟 #2
パリで争われていたオークションに出品されるニセモノに関する訴訟は昨日判決がでました。LVMHグループは世界最大のネット競売会社イーベイ社に勝訴。CNNなどの記事からご紹介します。双方に言い分があります。この結果をあなたはブランドの著作権の勝利と考えますか?それとも自由な取引やビジネスの制限と考えますか?

eBay fined $63m for selling fake Louis Vuitton
(イーベイ社、ブランド品フェイクの販売で66億円の罰金支払い命令)

パリの商事裁判所は、フェイクブランド品の販売に関してネット競売世界最大手イーベイ社に対して70億円の罰金支払いを命じました。

また、下記の香水の販売も即時禁止するよう求めています。

・クリスチャン・ディオール
・ケンゾー
・ジバンシー
・ゲラン

イーベイ社は、即時控訴する構えを見せており、また判決は工業権や著作権の勝利とは無関係とコメントしています。

「判決は、ネットオークションでのニセモノ対策ではなく、LVMHグループの私的な商業活動保護を目的としており、自由競争原理を阻害するもの」

「オークションは、売り手と買い手に自由な取引の場を提供することで実現されるのです」

LVMHグループは「クリエイティブな産業」にとっては画期的な判断と判決を歓迎し下記のように述べています。

「判決は、ブランドをフランスの遺産の一部と見なし、結果としてブランドを守ることになるのです」

---------------QUOTE--------------
(CNN) -- A Paris court on Monday ordered Internet auctioneer eBay to pay $63 million in damages to Louis Vuitton for selling fake luxury goods online, according to reports.

Louis Vuitton took eBay to court for selling a range of fake luxury goods online.

The court also barred eBay from selling four perfume brands -- Christian Dior, Kenzo, Givenchy and Guerlain, AFP reported.

eBay, the world's largest online auctioneer, said it would lodge an appeal and said the decision was not a victory for copyright law.

"This decision is not based on combating counterfeit material. It is based on LVMH's desire to protect its commercial practices and exclude competition," a spokeswoman for eBay in Paris told AFP.

"This is being done at the expense of the consumers and sellers to whom eBay is always offering opportunities," she added.

eBay was ordered to pay $30.40 million to LVMH and $25.7 to its sister company Christian Dior Couture for damage to their brand images and causing moral harm.

LVMH told AFP the decision was a major coup against illegal Internet sales.

"It is a major first, because of the principles that it recognizes and the amount sought," said Pierre Gode, an aide to LVMH president Bernard Arnault.

The court barred eBay from running ads for the perfume and cosmetic brands or it would face a fine of $79,000 per day.
---------------QUOTE--------------


---------------QUOTE--------------
eBay to pay $63 million as damages to LV

PARIS: A court here has ordered Internet auctioneer eBay to pay 63 million dollars as damages to Louis Vuitton for selling fake luxury goods online.

The auctioneer has also been barred from selling four perfume brands- Christian Dior, Kenzo, Givenchy and Guerlain- in the ruling intended to send a strong message about copyright protection.

eBay, the world's largest online auctioneer, immediately announced that it was lodging an appeal and rejected the view that the court decision was a victory for copyright law.

“This decision is not based on combating counterfeit material. It is based on LVMH's desire to protect its commercial practices and exclude competition,” said a spokeswoman for eBay in Paris.

“This is being done at the expense of the consumers and sellers to whom eBay is always offering opportunities,” she added.

eBay was ordered to pay 30.36 million dollars to LVMH and 27.24 million dollars to its sister company Christian Dior Couture for damage to their brand images and causing moral harm. It has also been directed to pay 5.11 million dollars to the four perfume brands for sales in violation of its authorised network.

LVMH, meanwhile, hailed the decision as a major coup against illegal sales on the Internet. “It is a major first, because of the principals that it recognises and the amount sought,” said Pierre Gode, an aide to LVMH president Bernard Arnault.

Describing eBay's anti-counterfeit measures as “empty”, Gode said the court decision was “important for the creative industry” and that it “protected brands by considering them an important part of French heritage”.
---------------QUOTE--------------


(2008-07-01)

TOP